What's all this Talk about Cow Size ?
Nearly every week I read an article or two on the internet or in a beef magazine about cow size. Everyone seems to be infatuated with cow size. All of the so-called experts are talking about cow size. What's going on? Why all this talk about cow size all of a sudden?
The beef industry has been obsessed with increasing weaning weights for the past 40 years. Everyone mistakenly believed they could increase profits simply by increasing weaning weights. That concept worked for a little while – but eventually our bigger and bigger weaning weights reached a point of diminishing returns. You cannot produce something for nothing! When we increased our weaning weights we changed the size and the type of our momma cows. Producing bigger and bigger weaning weights requires bigger and bigger cows with ever increasing maintenance costs.
Every increase in production has a cost involved. When it cost more to produce a pound of beef than a pound of beef is worth, we have gone too far. I believe the beef industry crossed over this line 15 to 20 years ago. If that is the case, then why did everyone continue to chase after bigger weaning weights for another 15 to 20 years? Because it is very easy to measure increases weaning weights. In contrast, it is not so easy to measure increases in efficiency and profitability. As long as they are not going broke, most ranchers do not concern themselves with profitability. They think it is boring and much too hard to calculate.
The current beef industry was built on cheap grain and cheap fuel. Times have changed! The era of cheap grain and cheap fuel is over. It will continue to become more and more difficult for the typical (high-input, high-production) rancher to make a profit. That is why everyone is talking about cow size. The light has finally come on. Ranchers need to make changes in their operation and in their cowherd if they want to survive the next era. What has worked for the past 20 years will NOT work for the next 20 years!
While everyone is talking about the benefits of the 1100-pound cow, Pharo Cattle Company continues to be one of very few places you can find a bull that will actually produce an 1100-pound cow. If you want to produce efficient and profitable momma cows, you must use bulls that were produced by efficient and profitable momma cows. Like begets like!