Gus --
I agree with you. But how much growth can the industry sustain if corn inventories -- as we've seen very clearly -- continue to be shifted toward other uses?
The other side of the coin is that we've been very slow in finding ways to add value to what we produce.
We're in such a traditional, commodity mindset that we've refused to identify opportunities in the marketplace to differentiate ourselves, our products and our genetics as a way of adding value to what we produce.
Continental cattle breeders can't move quick enough to convert everything they produce into black-hided animals. In doing so, they lose key opportunities not only to manage their genetics more effectively, but also to differentiate themselves in a marketplace that's already saturated with Angus-branded products.
I don't know about you, but there aint much more room for me and my neighbors to reduce costs around here. If it hadn't been for appreciating land values, most people I know would have been out of business five years ago.
It's time we do something different.
I agree with you. But how much growth can the industry sustain if corn inventories -- as we've seen very clearly -- continue to be shifted toward other uses?
The other side of the coin is that we've been very slow in finding ways to add value to what we produce.
We're in such a traditional, commodity mindset that we've refused to identify opportunities in the marketplace to differentiate ourselves, our products and our genetics as a way of adding value to what we produce.
Continental cattle breeders can't move quick enough to convert everything they produce into black-hided animals. In doing so, they lose key opportunities not only to manage their genetics more effectively, but also to differentiate themselves in a marketplace that's already saturated with Angus-branded products.
I don't know about you, but there aint much more room for me and my neighbors to reduce costs around here. If it hadn't been for appreciating land values, most people I know would have been out of business five years ago.
It's time we do something different.