Avalon
Well-known member
I've read some of the posts but not all. I am an oustsider in the fact that I am an AAA member. Here are some of the things that make the AAA successful. 1. They attempt to be a full service organization. (yes some of us slip through the cracks in many ways) 2. AAA advertises in many ways not only in the media but by word of mouth, listening sessions and meetings for commercial producers (all over the country). In many ways the focus is on the commercial producer through value added services such as the Agus beef bulletin, source tagging and value added sales. 3. Through the angus foundation we raise tons of money not only for scholorships but for R&D that will eventually work its way into the entire industry. But first it will benefit the angus breed. I'm sure that I'm missing some things that make us viable in the commercial market but these are some of the things that I see that others may not have mentioned. IMO herefords should still have a strong foothold in the market place. I see very few hereford breeders in my area that teach their neighbors the benefits about hereford genetics. I think it takes work to build ionterest in your product these days. There are to many competing breeds today to just sit idly by and assume that someone will want your genetics, whatever it may be! Complacency may be more at fault than direction.