we just sold two bulls to the owner of one of the local auction barns. when he was out looking he said he's been asked for an interview by a local newspaper. they were doing an article because they had heard that black calves brought more money. he said he hated to ruin her whole idea for an article but he told her it wasn't true. the buyers will pay good money for good calves, regardless of color. he should know......he sees over a thousand calves/week.