To Cheyene. I respond to you because you are preceptive. Indeed, the calf is at the farm 200 miles away where my step son lives. He is running the operation and networking locally while I network nationally. But your ability to pick up on "odd" remarks is vital to learning.
As to our marketing plan, it is developing as we learn more, and we have lots of time as we plan to sell our first offspring in the Fall of 2009 after they are ultrasounded and we know "who" they really are. And our strategy is to breed and sell the best. But being very small at the start, our basic strategy was to buy the peditree and animal (looks, structurally correct etc) and then breed for the numbers with the best bulls we can find. And those running the local auction have told us we bought the four best animals available at that auction, including our 2536 grandau who just gave us the 80# bull by 208, an 095 dau/ext grandau (960# @ 13 mo), a 4915 dau/ER grandau (1020# @ 11 mo), and an 8180-004 dau/365 grandau (980# @ 11 1/2 mo).
But of course, the problem is if we breed the best and only have four top animals to start with, then if we sell the offspring from these heifers because we want a reputation for selling the best, but then we have made little if any progress because we are selling what we need to keep in order to grow the herd in quantity and quality.
So after talking to some of the best operations in the country who recommended that we start small and focus our efforts, we have decided to do AI using five mature grade cows available from the residual family operation (Similar to Wehrman's large operation). So we plan to use the 2536 heifer (now cow) and the 095 heifer to obtain emproys to ET into these five commercial cows. That way we hope to assure getting a couple of higher $B heifers to keep while also getting above average bro's/sisters which we can take to market. This way we believe we can satisfy both objectives - expanding the herd by keeping quality while selling equivalent quality to build our reputation. And we will also get more "numbers" more quickly on the quality of these two heifers. Then the next year we would do similarly with our other two foundation heifers who we will AI this year without ET.
And of course, we should get extra embryo's for subsequent use/sale - another marketing decision.
And although some of the responders seem to dislike our 2536 dau, the auction action clearly identified her as the heifer of choice. Highest starting price by the auctioneer, most spirited bidding, most number of parties bidding, and highest lot sold at the auction.
My discussions about her with personel from Shamrock (7200+ ft altitude) regarding how to breed her was interesting as they had concerns because of her growth expectations which they felt was possibly to high for their likes. But she was born at 6000 ft, has run at 6000 ft for 2 1/2 years, has gone through two winters at temps down to -30+ degrees, forages in the family herd of approx 56 on 160 acres of acres with only 110 irrigated for half the summer and the rest rocky cedars - while carrying and delivering a calf unassisted - all without any visible stress. The herd feed is supplemented with grass and alfalfa/grass only - no corn or grains. She is build like a graceful "tank". Absolutely beautiful shape and lines, yet one of the deepest and thickest bodied ladies we have seen, and a standout in the 56 cow family herd. And they really liked the fact that she had been bred to 208 which they apparently feel is a good choice for hi altitude breeding - its a market we must acknowledge based upon our location.
And the little bull already shows a tendency for the same lines as momma. But of course in our small operation he is a problem because we can't use him to breed numbers higher than himself, and there are many bulls who will have better numbers - so it will be hard to justify using him early in our program, and it is problematical to keep all the good bulls. Yet, if he carries his mothers looks and depth/bredth, he may be just what we need to breed what the customer is "looking for". But we have time to figure all that out, and we need his ultrasound numbers before any decision would be rational to make - perhaps we will like him so much we will try to sell his semen. Who knows. Another marketing decision. But we do have an independent AI company I have been talking to right here in my home town.
But at any rate we will be using a Shamrock (Hi alt) bull on our 2536 grandau after we AT/Flush her to an even better not so high altitude Basin Angus bull.
And our 095 heifer will be AI/Flushed to a 2536 bull and then AI'd to the same Basin Angus bull used for ET's on our 2536 grandau. The last two of our foundation heifers will simply be AI'd to other good bulls including a different bull from 2536. So after the first year we will have three or more lines eminating from 2536 and three other lines from non-2536 line bulls - all hopefully with better numbers.
So our marketing strategy begins with a focus on quality, looks, pedigrees and numbers while generating multiples of our top animals so that we can keep what we need to grow forward while providing really high quality offspring to market.
We need to create the product after which we have at least another year before they will sell.
But thanks for asking - and by the way, would you share what your strategy is - we may profit from your plan and ideas. Always looking and listening so that we don't "pee on the electric fence".
Thanks
New-bee