alohacattle
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What you are suggesting TexasBred, almost sounds like what we call an arms length transaction. Where both buyer and seller are on equal footing, with both knowing the true value of the property.TexasBred":2wz1e5bj said:You can do it once anyway. Why not charge a reasonable "profitable" price and at the same time help an uninformed customer realize what the real market for good farm raised beef is. The basis for determining value is that both parties be informed and knowledgeable of the market.
Now I like that concept, however if by chance the buyer's are not interested in researching for themselves the true value of the product. I do not feel it is my responsibility to inform them, nor do I feel I should advertise for my competition about their superior product. I have never misled the buyer, but rather I just kept them in the dark. As long as the buyer is willing to pay why not over charge?
You sound like a very honest man who is worth his weight in salt, but you too must hear the music playing, city folks don't know anything about beef, what is better, what is worse, they only know what someone tells them. They rely on the producer for information. If the producer says, I raised this steer from birth, I know the health of the animal, what it has ate, what it has been treated with, so on and so forth. You get my point, they think wow it costs a bunch more, but this is a great deal because the guy told us so.
Little do they know the beef being bought straight from the producer, has a 31% chance of being lower quality than what is being offered at Walmart. The beef being bought straight from the producer has a 65% chance of being as good of quality as the beef being offered at Walmart, and the beef being bought straight from the producer has a 3% chance of being better than what is offered at Walmart.
As you can see I don't want to pitch an ad for Walmart but the music is playing, it is not a crap shoot, it is USDA inspected, USDA graded, free of drug residues, it is 100% satisfaction guaranteed.
The best mode of action for the small producer is to charge a high price, and hope the consumer will think it must be better, even though odds are against it. Damn you Walmart, Selling quality beef at a reasonable price.