smnherf
Well-known member
It seems like everyone knows about the CAB program and they have become the standard of the industry, but you hear very little about the CHB program. I thought I would throw this letter out there for your thoughts.
This was an unsolicited letter and by the way CHB allows select graded beef into their program.
To: Hereford Beef Producers
From: Stan Dickman – Sr. Vice President of Sales & Marketing
Re: An Open Letter to Hereford Beef Producers
On behalf of the customers, sales & marketing team and the entire Harker's organization, I want to take this opportunity to express the genuine enthusiasm and pride that we take in marketing America's most consistent line of premium beef products!
Harker's is headquartered in Le Mars, Iowa and has been synonymous with quality meat products since the company was started as a small town meat market in 1906 by Plymouth County farmer and cattle producer, George Harker. From those humble beginnings we have grown to become the nation's largest Center of the Plate focused Foodservice distributor with annual sales of $200 million, three steak production facilities located in Le Mars, Denver and Minneapolis, and distribution to 18 mid-western and Rocky Mountain states.
Since our original launch of the Certified Hereford Beef Product line in April of 2001, it has become the fastest growing and most successful product addition that I have witnessed in my 24 years with Harker's. Our customers and sales team believes in the product because it consistently outperforms all other beef products – at any price and any government grade. With the USDA grading standard changes of the mid 70's, the explosion of continental cattle breeds in the U.S. market and the rise of packer label premium lines, the beef in today's packer label boxes is simply not the same high quality that we all remember from the beautiful "swinging beef" of the 40's, 50's and 60's.
Here at Harker's we believed in the product so much that we now exclusively specify that only Certified Hereford Beef be used in our Signature of IowaÔ line of premium cut steaks, pre-cooked prime-ribs and boxed beef line. Future plans call for further SOI/CHB product line extensions such as fresh & frozen ground beef patties, chicken fried beef steaks, pre-cooked pot roasts and other quality beef products.
We here at Harker's thank you for maintaining your production standards and certainly encourage you to put more Hereford Beef in those boxes!
Harker's Distribution, Inc., 801 6th Street SW, PO Box 1308, LeMars, Iowa 51031 Phone 712-546-8171
This was an unsolicited letter and by the way CHB allows select graded beef into their program.
To: Hereford Beef Producers
From: Stan Dickman – Sr. Vice President of Sales & Marketing
Re: An Open Letter to Hereford Beef Producers
On behalf of the customers, sales & marketing team and the entire Harker's organization, I want to take this opportunity to express the genuine enthusiasm and pride that we take in marketing America's most consistent line of premium beef products!
Harker's is headquartered in Le Mars, Iowa and has been synonymous with quality meat products since the company was started as a small town meat market in 1906 by Plymouth County farmer and cattle producer, George Harker. From those humble beginnings we have grown to become the nation's largest Center of the Plate focused Foodservice distributor with annual sales of $200 million, three steak production facilities located in Le Mars, Denver and Minneapolis, and distribution to 18 mid-western and Rocky Mountain states.
Since our original launch of the Certified Hereford Beef Product line in April of 2001, it has become the fastest growing and most successful product addition that I have witnessed in my 24 years with Harker's. Our customers and sales team believes in the product because it consistently outperforms all other beef products – at any price and any government grade. With the USDA grading standard changes of the mid 70's, the explosion of continental cattle breeds in the U.S. market and the rise of packer label premium lines, the beef in today's packer label boxes is simply not the same high quality that we all remember from the beautiful "swinging beef" of the 40's, 50's and 60's.
Here at Harker's we believed in the product so much that we now exclusively specify that only Certified Hereford Beef be used in our Signature of IowaÔ line of premium cut steaks, pre-cooked prime-ribs and boxed beef line. Future plans call for further SOI/CHB product line extensions such as fresh & frozen ground beef patties, chicken fried beef steaks, pre-cooked pot roasts and other quality beef products.
We here at Harker's thank you for maintaining your production standards and certainly encourage you to put more Hereford Beef in those boxes!
Harker's Distribution, Inc., 801 6th Street SW, PO Box 1308, LeMars, Iowa 51031 Phone 712-546-8171