For a commercial guy starting out, this looks like an excellent opportunity to upgrade the genetics in his herd. Bulls and cows do not reproduce themselves very often, they reproduce the average of their lineage. Sure, everyone wants to produce above the average of the ancestry and raise the bar to new heights, but look at the bright side.......... with this guy that should be fairly easy to do!
I'd sell him unless your freezer is empty, as he will likely produce someone a host of good commercial animals.