Terrell
Member
I do a lot of online advertising for our products at Cattlesoft - CattleMax software, The Cattle Tags Store, and The Cattle Scales Store. A significant portion of our advertising budget is done online and it has been an effective way to promote our products.
From my experience in advertising with Cattle Today, they sell banner ads direct and also through Google's AdSense. Google Adsense is the publisher side of Google's advertising platform, with Google AdWords being the advertiser side. To use AdSense, a site publisher simply inserts a snippet of code on the website and Google takes care of the rest - handling payments from the advertiser, paying the publisher (Cattle Today), selecting the most profitable ads, etc.
AdSense will show ads with several technologies...
From my experience in advertising with Cattle Today, they sell banner ads direct and also through Google's AdSense. Google Adsense is the publisher side of Google's advertising platform, with Google AdWords being the advertiser side. To use AdSense, a site publisher simply inserts a snippet of code on the website and Google takes care of the rest - handling payments from the advertiser, paying the publisher (Cattle Today), selecting the most profitable ads, etc.
AdSense will show ads with several technologies...
- Context advertising - Google Adsense looks at the content on the page and says "this page is about x, so let's serve ads from advertisers who are bidding on keyword x and variations. This can be a great way to get traffic from sites you dont' know about, but it can also eat an advertiser's lunch... you don't know how much we have spent on CattleMax ads inadvertently showing up on Farmville sites (Farmville is the virtual farmer game).
- Site targeting - Advertisers specify a list of one or more sites and say "I am willing to pay $x/click for people who click on this site"
- Retargeting - You visit a site, the site owner (who also advertises with Google) tells Google to show his/her ads to you for x days. Retargeting is why you may see an ad from a site you have visited showing up on completely unrelated sites like your local newspaper or cattle forums