I'm going to buy a new truck this year. And I'm kinda wonder what to expect. I last bought a ton c/c truck in 05, and got about $2500.00 off list/window sticker, before BS fees (doc fees) and sales tax. And I will refuse to pay any ADM. So I guess my question is, Is anyone getting any discount from list? About what % discount, if any that you got. Just a general idea not to be too nosy.
This is a very different market than ten/twenty/thirty years ago. Corporations have been indoctrinating people into the ideas that make the car industry more money and the public is largely unaware or don't care... which is exactly what the industry wants.
I've worked at three dealerships and learned the ins and outs of how they do business.
Most dealerships don't own the cars they sell. The cars are "floored", meaning the dealership is provided the vehicle and given a specific time to sell it or they get dinged. And no matter what they advertise the price being (including the largely bogus MSRP), there is a "hold back" that guarantees the dealership a profit.
I haven't bought a new vehicle in a long time, but it's been my experience that some dealers will "deal" and some won't. If you find one that will deal, ask about the vehicles they've had for ninety days or more. Those vehicles are easier to get discounts on. You can also ask about the construction vehicles they keep in their back lot. Those trucks will have rubber floor mats and less bells and whistles, but the same drive trains, warranties, and reliability. In fact "options" are one of the biggest scams you can buy. The industry has sold the public on the idea that options increase resale value when in fact the options depreciate at a greater rate than the vehicle. It's not unusual to see a vehicle with a list price for the "vehicle" that is half the price of the vehicle-with-options. And a stripped truck is usually more negotiable on price because they've bought their own sales pitch.
You might also consider buying out of your area. A lot of dealerships will deal over the internet when they won't if you are local. Whatever you do, get the deal you make in writing and don't fall for the, "Oh, we made a small mistake." gambit. Be willing to walk away. Until your money is in their hand... YOU have some power. Once they have your money you have no negotiating power at all.
15% off MSRP used to be fairly easy to negotiate. With the way people have been trained to pay asking price nowadays that's probably not possible.
I've bought two new vehicles for 25% off sticker but it was years ago.
