They're still having the customer appreciation sale because of their committment to their customers. This is not a fly by night outfit. Berkel bought the place in 1991. After a rocky start, he's hired the best people available, in marketing, science, genetics, managment, to run this place. He's spent big bucks getting the best genetics into the herd. Even though he's got business interests around the world, he's chosen to make his home at Camp Cooley. This must be a heart breaker for him and the people working there. I hope he's able to get the ranch going again.