College. There you will learn a lot more than what you now consider "ranching". You will learn a lot of things that will make you a better rancher. You will learn about where ranching is headed and how its going to get there, and what you need to do to be a successful part of it. You will learn how to use new technologies to run a more efficient/profitable ranch. You will learn about government regulations, programs, and international issues that affect our industry. You will learn about market issues, production issues, and business management. And the list goes on. The more people we have in our industry that have been educated about the numerous complex issues facing it the better off the industry will be.