Who's pulling whose wool over whose eyes??
We ALL know perfectly well what we're talking about when we say 'grainfed' unless you're still learning to wave bye-bye...
The reason that the clarification is needed is that there are folks who don't want the standard hormone implanted antibiotic spiked corn fattened steer penned in a feedlot in foot deep mud and manure then run through a slaughter mill where the fecal contamination is so bad from processing too fast that they have to spray the halves with antiseptic to prevent foodborne illness outbreaks. Those folks are willing to pay more of THEIR money to buy meat from (usually) local folks who raise their cattle on grass based pastures or legumes and perhaps fatten them out on ryegrass, wheat, or even green corn fields before slaughter.
Now, the big companies don't like that; they don't want Joe Public having ANY choice but to buy THEIR product (or one of their 'competitors' that is leveraged to eliminate REAL competition, but that's another story) and especially when folks talk about not liking antibiotics and hormones and cattle standing in foot deep crap eating corn that their digestive systems were never designed by God to digest, so they produce ammonia and other things and have health problems as a result. It makes their product look bad and might get someone else to thinking about such things, and we just can't have that. Besides, with a little judicious 'creative thinking' we can buffalo Joe Public's housewife into thinking she's getting the real McCoy if we turn the cows on grass for a couple days between moving between feedlots or a couple hours a day while we muck out pens if we label it "grassfed", even if they're still doing things the same way they always have otherwise. Heck, I bet we could even get her to pay the premium for it, even though it's the same old same old cuz she don't know no better. Ha ha we just got one over on old farmer Brown too because even though he's doing it 'right' we're presenting our stuff as the real McCoy and Mrs. Public doesn't know enough about the cattle business to tell the difference.
Fact is, God designed cattle to eat grasses, legumes, and a few forbs. Look at their teeth, their digestive system, etc. Yes they can gain weight faster shooting them full of hormones and antibiotics and stuff and penning them up in front of a corn bin all day but then you get a WHOLE lot of negatives too, ammonia, health problems, mountains of manure, hormone contamination, antibiotic residues, resistant pathogens, foodborne illness from fecal contamination, etc.etc. etc. But in terms of sheer pounds of product you CAN get more, but at what cost?? (not JUST monetarily)
God designed those cattle to eat grass, something which we (and MOST other creatures) can't get much use out of. Not that grassfed is perfect but nothing in nature is. Production per unit is usually lower, but at considerably lower cost and of course usually in a more sustainable manner, working naturally with the natural world and it's intricate cycles of life, etc.
The era of Cheap Oil is ending, and with it will go Cheap Nitrogen, which will be the end of Big Corn, and the system is going to have to change to suit the new reality. It's going to take a LONG time, and people with vested interests in the status quo are going to fight it tooth and nail and leverage themselves to stay on top no matter what. Companies will fight to maintain market share, dominate the market, and eliminate competition/alternatives. It's going to be a very painful, ugly, messy deal that's going to last a long time. But it's coming, it's just a matter of time. Just like winter coming, it's inevitable. The wind is starting to change directions, and we'd all better get ready for a storm.... OL JR