The really sad thing is they all start out using choice or top choice, and within 6 months most of them are trying to squeeze a few cents per pound off the top thinking people won't notice the difference between choice and no roll, on a sirloin steak
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I have found that "No Roll" beef is most times just as good as any. Especially with tenderloins. There is very little marbling in a tenderloin anyway and it's always tender because it is an unused muscle.
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Are you a chef? How many meat CUTTINGS have you attended where this has been proven to be true? I guess good is a relative term. Because there is no way no roll will have the flavor that you get with Choice. If what you say is true CAB would never have gotten off the ground. I realize it's a marketing program but there really is a difference. I have seen it proved too many times, to buy into what you are saying. Wheter you believe it or not there is still a difference between Choice and no roll in tenderloins. However I do usually recommend the most restuarants use Select because of the difference in price. The tenderloin in addition to being little used does as you say not marble very well, but it does marble.
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Some packers choose not to pay a USDA grader and grade it themselves, it can't have an official stamp but if the packer stands behind it, some foodservice sellers don't care about the stamp.
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I am thinking that would be Bubba's packing house out on county road 121. Certainly not any of the major packing houses in this country. That 'Foodservice seller" would probably be Bubba's cousin. Willie from Willie's country meats who sells it from the back of his truck out of a plastic cooler. This is also the same guy who when you bring in the other 4H steer that the kids raised will rip you off and sell the 4H steer out of his meat case and give you a truck load of no roll meat back. That's probably why you don't think there's a difference.
"On a sirloin steak", you may be right.