Just got done renewing a lease and the land owner was trying to go up on me because we... "are making so money on beef." Said beef prices had jumped in the store and they were selling out so we had to be making more. Guess I understand what a trigger word is now. He got an ear full from my soapbox. I told him if he would like to lease based off all the profit we are making I'd take that deal all day long.
This made me realize we, as producers, are not doing a good job of getting the word out to people how the business really works.
This made me realize we, as producers, are not doing a good job of getting the word out to people how the business really works.