A Commentary on a "More Valuable Product"
By Tommy Donnell
Let's first take a look back. In the 1950's and 1960's, America produced more choice beef then than we do today. What was different back then? Our cattle were predominantly English, we didn't implant, and our grading standards were higher. For many, many generations the English breeds had been selected mainly for "eating quality". Life was good and Americans ate a lot of high quality beef. The choice beef of the 50's and 60's would make CAB grade today.
What changed? In the late 1960's and 1970's we began to implant cattle to improve rate of gain and feed efficiency. Then, we started crossing with other breeds (Exotics/Continentals, Heat Tolerates, and Composites-Hybrids) in an attempt to take advantage of heterosis and to increase beef production. We set in motion the production of a larger supply of more commodity, lower quality beef that lacked uniformity, consistency, and eating quality. Not surprisingly, per capita beef consumption began many years of decline. When single trait selection and the popularity of Exotic/Continental cattle (70's – 80's) reached an all time high, beef consumption was reaching all time lows.
The packers figured all this out very quickly and bought our cattle at one price, sorted them with the "hide off" at the packing plant, and kept the premium on the higher grading carcasses for themselves. No one knows what kind of cattle graded best any better than the packers. Thus, cattle buyers began routinely asking the following question to ranchers: "What percent black-hide are they?" Today it's not enough for cattle to be just "black hided", the premiums will be paid for the right kind of "black hided" cattle.
With our inability to control the cost of production beyond a certain point, our focus must now turn to producing a "more valuable product" (more uniformity, more consistency, higher quality). The data provided on each bull in this sale book can help you identify the bulls that compliment your cow herd, and help you produce "a more valuable product" that better addresses the economic realities of today's marketplace. A more valuable product will open up additional marketing channels for your production and allow you to benefit from the premium product you create.
Realizing the importance of growth and carcass, a rancher must never overlook the importance of birth weights, maternal traits, and reproductive efficiency. Our bulls will not only make money for feeders and packers, they will do equally as well producing replacement females. This is true value
This is from one of my mentors. If there was ever a question on black hided cattle it was answered here.
By Tommy Donnell
Let's first take a look back. In the 1950's and 1960's, America produced more choice beef then than we do today. What was different back then? Our cattle were predominantly English, we didn't implant, and our grading standards were higher. For many, many generations the English breeds had been selected mainly for "eating quality". Life was good and Americans ate a lot of high quality beef. The choice beef of the 50's and 60's would make CAB grade today.
What changed? In the late 1960's and 1970's we began to implant cattle to improve rate of gain and feed efficiency. Then, we started crossing with other breeds (Exotics/Continentals, Heat Tolerates, and Composites-Hybrids) in an attempt to take advantage of heterosis and to increase beef production. We set in motion the production of a larger supply of more commodity, lower quality beef that lacked uniformity, consistency, and eating quality. Not surprisingly, per capita beef consumption began many years of decline. When single trait selection and the popularity of Exotic/Continental cattle (70's – 80's) reached an all time high, beef consumption was reaching all time lows.
The packers figured all this out very quickly and bought our cattle at one price, sorted them with the "hide off" at the packing plant, and kept the premium on the higher grading carcasses for themselves. No one knows what kind of cattle graded best any better than the packers. Thus, cattle buyers began routinely asking the following question to ranchers: "What percent black-hide are they?" Today it's not enough for cattle to be just "black hided", the premiums will be paid for the right kind of "black hided" cattle.
With our inability to control the cost of production beyond a certain point, our focus must now turn to producing a "more valuable product" (more uniformity, more consistency, higher quality). The data provided on each bull in this sale book can help you identify the bulls that compliment your cow herd, and help you produce "a more valuable product" that better addresses the economic realities of today's marketplace. A more valuable product will open up additional marketing channels for your production and allow you to benefit from the premium product you create.
Realizing the importance of growth and carcass, a rancher must never overlook the importance of birth weights, maternal traits, and reproductive efficiency. Our bulls will not only make money for feeders and packers, they will do equally as well producing replacement females. This is true value
This is from one of my mentors. If there was ever a question on black hided cattle it was answered here.