Two different people decide to buy a new pickup truck. Custom ordered just the way they want it. Average Joe goes through all the options and choices with the salesman. On the selection of color, Average Joe says that he just wants a white truck. The order is placed and Average Joe waits for his new truck. Genius Joe comes in the same day to order his truck. On the selection of color, Genius Joe states that he is an expert on color and insists that the order state "Spray no pigment on this truck". The salesman says that they have never placed an order with that request. Genius Joe says that he is certain and will take his business elsewhere if his wishes are not met. A few months later, Average Joe picks up his truck and is happy as can be. Due to the special request, Genius Joe has to wait a little longer due to some confusion. Finally the day arrives to pick up his truck. Genius Joe is shocked to find that the truck was delivered unpainted. The salesman reminded Genius Joe of his request. Genius Joe explained that white was not a pigment. Salesman said "If you wanted a white truck, you should have ordered a white truck. We have 18 colors - white is one of the 18 colors." Genius Joe says "see you in court." Case goes to trial. No genius' on the jury, just average joes. When the verdict is given, the jury says "when you ordered the truck, you should have said you wanted a white one instead of no pigment on the truck. Everyone should be able to understand that." Moral of the story - man who buries head in sand will not even see the cow, but will know what pinkeye feels like.