In addition to the popular notion/belief that spots = at least part longhorn, the white lineback coupled with the red sides and the overall color pattern of a Pinz always brings Longhorn to mind for me. And as Frankie said, the order buyers will just try to do their job and hit you with any discount they can get away with. If the cattle industry "society" allows them to they will discount longhorns, spots, ear, painted up Beefmasters more so than solid red Beefmasters, rats, cross eyed- calves, etc. much more than the real feedlot economics would seem to justify. Of course any buyer that is worth his salt knows darn well the difference between a longhorn, Pinz, painted Beefmaster, roan Shorthorn, etc. If they can semi-steal a calf from you they can certainly more readily make money. If you have fairly large numbers of calves that you feel get unfairly penalized for one or more traits you just may have to retain ownership to ultimately get a fair price, or find a way to market them other than at the weekday auction barn.