Hereford76
Well-known member
who got elected?
Frankie":23gtmx7o said:Did you guys vote or put your name in the hat for a seat on the board?
HerefordSire":3v4dd4kr said:I think this could work:
Start a new association for Herefords in America. The membership is free and each registered animal is free. Have corporate sponsors, like PetSmart, Purina, Tyson, etc. able to place their name on each animal along with the breeder's chosen name for a small fee. It is obvious the AHA has a political system preventing it from great success.
MO_cows":31jjt6f2 said:HerefordSire":31jjt6f2 said:I think this could work:
Start a new association for Herefords in America. The membership is free and each registered animal is free. Have corporate sponsors, like PetSmart, Purina, Tyson, etc. able to place their name on each animal along with the breeder's chosen name for a small fee. It is obvious the AHA has a political system preventing it from great success.
Now that is creative thinking, but I don't think it could ever be made to work in real life.
HerefordSire":2umri3wz said:I should also explain a little about the model I thought of that works similar to Google's model...
When selling the rights for a company to place their name on one animal....
a web site is established with bids like an auction. One company has enough money where they could buy all the rights for all animals in every breed without an auction. An auction will encourage other companies to participate and drive the prices up for the association.
Pretty clever eh?
HerefordSire":8wqd0c6a said:I should also explain a little about the model I thought of that works similar to Google's model...
When selling the rights for a company to place their name on one animal....
a web site is established with bids like an auction. One company has enough money where they could buy all the rights for all animals in every breed without an auction. An auction will encourage other companies to participate and drive the prices up for the association.
Pretty clever eh?
Frankie":3gpuhbvl said:Did you guys vote or put your name in the hat for a seat on the board?
IF some company WANTED to put their name on an animal NOW, all they would have to do is pay a $1000 for some calf.....then pay the breed association to change the name on the registry papers. For a modest $82,000 a year, plus expenses, they could hire me fulltime to take care of the needs of their company bovine. IF they wanted to read about themself in the Hereford World, Angus Journal, Cattle Today, Alabama Cattleman, Progressive Farmer, Sports Illustrated or People Magazine all they have to do is buy an ad. The only reason why Coke, Pepsi, Budweiser (who already has something similar going on with the Clydesdales), Ford, Honda, Toyota, John Deere, Caterpillar, Kroger, Wal-Mart, Berkshire Hathaway, Goldman Sachs, Levis, Purina, etc don't own bulls NOW is that they think their advertising dollar could be better used somewhere else and/or nobody has pitched the idea.HerefordSire":1vlekvqi said:When selling the rights for a company to place their name on one animal....
Maybe clever, but not at all feasible.
So you would make membership and registration free?? Well open the doors wide because the "granola group" is about to rush in - the fruits, the nuts, and the flakes.
What incentive is there for a company to want their name on an animal?
And even if they did, what if the company isn't one that the animal's owner wants to accept?
How would you like your bull's name to include Tampax?
Or how about the teetotaler that gets sponsored by Jack Daniels?
And the sponsoring companies would put on all kinds of terms and conditions to protect their corporate image.
The participating breeders would be "selling their souls" to corporate America.
Why don't you ask a chicken or pork producer how that's working out for them?
Keep thinking, HerefordSire...you might come up with something that would work, but this ain't it.
Brandonm22":2gm1xb7d said:IF some company WANTED to put their name on an animal NOW, all they would have to do is pay a $1000 for some calf.....then pay the breed association to change the name on the registry papers. For a modest $82,000 a year, plus expenses, they could hire me fulltime to take care of the needs of their company bovine. IF they wanted to read about themself in the Hereford World, Angus Journal, Cattle Today, Alabama Cattleman, Progressive Farmer, Sports Illustrated or People Magazine all they have to do is buy an ad. The only reason why Coke, Pepsi, Budweiser (who already has something similar going on with the Clydesdales), Ford, Honda, Toyota, John Deere, Caterpillar, Kroger, Wal-Mart, Berkshire Hathaway, Goldman Sachs, Levis, Purina, etc don't own bulls NOW is that they think their advertising dollar could be better used somewhere else and/or nobody has pitched the idea.HerefordSire":2gm1xb7d said:When selling the rights for a company to place their name on one animal....
HerefordSire":2dn8xjyv said:Much more exposure than you realize for just a little bit of money especially when you hit a big time bull.[/i]
Brandonm22":367tpsie said:HerefordSire":367tpsie said:Much more exposure than you realize for just a little bit of money especially when you hit a big time bull.[/i]
I have been in this biz for 30 years, and I couldn't list the names of 3 Limousin Bulls after Harvest Olympus, the only Santa Gertrudis bull whose name I remember is Monkey, Bodacious is the only Charbray bull I can name, Macho is the only Simmental I know by name, Sin City is the only Shorthorn I can recall at the moment, I am drawing a complete blank on Brangus's, Murray Grey's, Brafords, Main Anjous, Longhorns, Chianinas etc. I can probably come up with about ten Charolais, Red Angus (starting with Cherokee Canyon) and Beefmasters (strarting with Robert E Lee), my recall is stronger on Pinzgauers (i still get the magazine), and a lot stronger on Herefords and Angus's. Somebody who was not in this business probably can't name a bull.....Bodacious might be the only exception. Most IN this business who never subscribe to a breed magazine probably can't. About 75% of bulls marketed for A.I. turn up duds. There is either something mildly wrong with them or they just don't offer enough to be more than a flash in the pan. Nobody is going too change the name of a bull that is already very popular so you are risking your money on some showy calf and IF you are wildly successful (878 or EXT type successful) MAYBE half of the cattle industry will know it and less than 1% of the populace.
HerefordSire":2i944jxd said:Here is an example:
Let's say Remitall Online 122L, as a calf, was owned by a member and instead of paying registration fees, the owner entered the animal on the theoretical new association's website. Let's also say, John Deere corporation bid the price up to $100 for naming rights. The name might be John Deere Remitall Online 122L.
How many peeple in the world will think of John Deere tractors for $100?