Sounds like lice to me too, but...
I've got a similar situation here. Pulled the bull from the cows 10 days ago, turned the cows and heifers out to stockpiled fescue. Within a day or so, a half-dozen coming-2 yr old heifers had rubbed big patches of hair off their neck/shoulders. Not a single adult cow, yearling heifer, or fall calf is affected, and they've all been running together for the entire winter. I've looked, and see no lice, and no 'greasy' appearance like those lousy cows usually have.
Still think it's a louse infestation, and I'll probably cut out those affected heifers this weekend and 'de-louse' 'em, but I'm not planning to run the whole herd through the chute right now - just started calving this weekend; too many heavy pregnant cows.