New found marketing tool at Holstein auction.
Long story short.
An old friend of mine called me and asked if I would spot for him at last night's Holstein auction as he was running late.
So I agreed and got there 2 hours early to inspect the cattle.
I was impressed to say the least.
IMO Holstein owner do a far better job in grouping their animals and have healthier animals then do beef producers.
After inspection around 800 head in their pens, I found only one steer with an eye injury.
What I did find different and unusual was that on all the inventory sheet handouts someone had marked 4 different lots with a hand written note: "ONE OWNER".
This was the first time I had ever seen this done.
And even the auctioneer made it a point to state they were "one owner" steers when they came in the ring.
I am defiantly going to put that one in my little bag of marketing tricks.
It amazes me how much information those two little words " ONE OWNER " conveyed.
Why didn't I think of that???????????
Who said you can't teach an old dog new tricks!!
SL
Long story short.
An old friend of mine called me and asked if I would spot for him at last night's Holstein auction as he was running late.
So I agreed and got there 2 hours early to inspect the cattle.
I was impressed to say the least.
IMO Holstein owner do a far better job in grouping their animals and have healthier animals then do beef producers.
After inspection around 800 head in their pens, I found only one steer with an eye injury.
What I did find different and unusual was that on all the inventory sheet handouts someone had marked 4 different lots with a hand written note: "ONE OWNER".
This was the first time I had ever seen this done.
And even the auctioneer made it a point to state they were "one owner" steers when they came in the ring.
I am defiantly going to put that one in my little bag of marketing tricks.
It amazes me how much information those two little words " ONE OWNER " conveyed.
Why didn't I think of that???????????
Who said you can't teach an old dog new tricks!!
SL