Australian":341ib7xr said:
Angus beef is no better than lots of other breeds. Brahman beef is great as is South Devon or Hereford. Its just the way it's marketed.
Just 'the marketing' huh? So that would be why, when after the Shorthorn and hereford breeds were well established in the USA that within a few years of the Aberdeen Angus breed being introduced that the 'black freaks' were already commanding top dollar for feeder steers and fats? Clearly something was different / better. The success of the Angus breed is largely tied to the quality of the beef, a trait they were specifically bred for.
In modern times CAB has merely taken the already recognized quality of Angus beef and projected it seriously to the consumer, yes marketing but more particularly standing behind the product in the marketplace and letting the market decide. If the product did not consistently meet and exceed the customers expectations, no amount of 'marketing' would make it fly, and fly it does. This simple concept has driven demand for Angus bulls for over 20 years, and will continue to do so, it has also driven many breeds to paint themselves black, they like the association with quality (immitation being the sincerest form of flattery) but clearly from reading this forum engenders deep jealousy of the Angus breed. Too bad. Still missing the point.