I've never seen a fly control mineral formulated for one lb. intake (not saying they don't exist, just never run across one). What are the Ca, P, and salt levels? They are eating 4 ounces/hd/day, which is about right for most good "true" minerals.
Cows cannot self regulate to any significant degree. Usually non-consumption is due to an unpalatable mineral, or some other factors such as other supplements being fed, inappropriate mineral feeder location, or another salt source is competing with the mineral for consumption.
If you want fly control, get a good palatable mineral with altosid that is properly formulated for your current forage, and remove other salt sources, locate mineral close to water or loafing areas, and you'll see consumption in normal range. If you happen to be feeding a protein supplement, your mineral consumption will be lower. This is okay, since they are also getting some mineral nutrition from the other supplements.