I think you're in a unique position in that most of us are only a segment of the supply chain; cow/calf, stocker/backgrounder, feedlot operator, slaughter house/packing plant. You cover all of the bases including retail outlet I suppose. I mention this because we tend to get tunnel vision in our segmented operations and raise what makes us the most in our limited view. Could it be that the buyers would actually prefer it if we changed what we raised? Maybe but we get no feedback other than a check from the sale. If a cattle buyer said, "you need better marbling" or "you need better feed efficiency in the feedlot" I know some still wouldn't do it, but I think customer feedback is important and the cattle buyer is our customer.