Came across this article while doing some reading this evening.
That's where we were a few years back. Found out the hard way that contemporary modern Angus ain't the cows they used to be. Went to commercial Herefords and Angus bulls, eventually started using Hereford bulls to get our own Hereford replacements.The thing that is so often missed about crossbreeding is what makes a good cow is different than what makes a good feeder calf. I recently attended a presentation by PJ Budler, where he observed that over the past 40 years the Angus breed had improved terminal value by $140 a calf at the expense of having a cow that costs $135 more a year to run. The good little commercial angus rancher who buys high EPD bulls and retains heifers is worse off than they were 40 years ago because they don't get the carcass value for the heifers they put back into their program. The same can be said for the Herefords as well. The modern polled or L1 Hereford doesn't have the ruggedness that the breed had 50 years ago.
For me I am willing to accept the whiteface discount in exchange for having a cow that can do well on minimal inputs. I believe that the future of the Hereford breed is female. Marketing commercial Hereford females for crossbreeding to Modern Angus bulls will add hundreds of dollars of value each year per cow.