Sadly, it is the ears that kill him. I agree with most of what Third Row said; but bulls that are less worthy than him bring ~$2000 (depending on market) all the time; but NEVER underestimate the power of pride of ownership. It is like a pickup. I buy a truck for work. It is bought for it's work properties and I can say that I don't care about the aesthetics ; BUT if the salesman rolled out a truck with every option I wanted for $100 less than the other trucks; but it was pink and there was a painting of a half naked gal riding a dragon on the hood I am not going to buy it EVEN though I know that it will do what I want it to do I would still rather pay $100 more and feel good about the purchase. The ears are probably not something that will be transmitted to the calves; but they still don't want to unload a bull and have the wife/girl friend or the neighbors say: Why did you buy a bull with ugly ears???