Rustler9
Well-known member
Wal-Mart announced that, on January 1, 2007, it will begin offering
customers a new discount item - WAL-MART's own brand of wine. The world's
largest retail chain is teaming up with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price, in the $2- $5
range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive wine,"
said Kathy Micken, professor of marketing at University of Arkansas,
Bentonville. She said: "But the right name is important."
Customer surveys were conducted to determine the most attractive name for
the Wal-Mart wine brand. The top surveyed names in order of popularity
were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat
(Possum) or red meat (Squirrel).
customers a new discount item - WAL-MART's own brand of wine. The world's
largest retail chain is teaming up with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price, in the $2- $5
range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive wine,"
said Kathy Micken, professor of marketing at University of Arkansas,
Bentonville. She said: "But the right name is important."
Customer surveys were conducted to determine the most attractive name for
the Wal-Mart wine brand. The top surveyed names in order of popularity
were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat
(Possum) or red meat (Squirrel).
