From army vehicles to farm tractors to major automobile manufacturing, Mahindra's relationship with American industry goes back quite a few years. American GIs who served in India during World War II recognize our parent company, Mahindra & Mahindra, which in 1945 was selected to assemble the famous Willys Jeep.
Following Indian independence in 1947, the founders of Mahindra & Mahindra (M&M) were determined to chart a course of product expansion and globalization. The philosophy led to the company's eventual entrance into the worldwide tractor market.
In 1963, M&M formed a joint venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for the Indian market. Armed with engineering, tooling and manufacturing know-how gained from this relationship, M&M developed its first tractor, the B-275. This successor to International Harvester's incredibly popular IH B-414 is still the basis for some current Mahindra models.
More recently, a joint venture between M&M and Ford Motor Company in 1995 created new opportunities for growth in the world vehicle market. A short time later, the European model of the Ford Escort began rolling off the Mahindra assembly lines. M&M's newest product, one that has burst onto the Indian market, is the Scorpio, a rugged, yet stylish new SUV that received numerous awards as the best new vehicle in India in 2002.