OK, I'm sure some people will not agree with my views.. but I labeled a few pictures... I'm not saying all the aspects of any animal I'm showing is good, I'm using ones that do a good job of demonstrating a particular aspect
Here is what I look for in length and 'bottom line' on a calf.. Cylindrical chest, not pinched at either end or tapered too much
Looking down the back, I like to see nice width all the way down, and a rounded (convex) butt
Again looking down the back, the spine should be level with the muscles, and there should be meat behind the shoulders.. As they get older, they will lose a bit of this anyhow, and if they didn't have any to start with they can't afford that.
For bulls, I pay close attention to the nose and eyebrows.. I like a longer face, and eyebrows that are streamlined with the rest of the face.. No "frog eyes". If a bull (and his calves) are really long, a cow can handle higher birthweights because the width of the calf doesn't change.. It's no harder to pull a short string through the eye of a needle than a long one.