Seems like it would kill a person. What I don't like about the Amarillo challenge is they make an announcement to the entire restaurant when somebody tries it, so everybody in the restaurant is watching them while they eat. Not too cool. One good thing though is they put a gigantic green jalapeño on every plate. And hot too, not like the ones you get at the grocery store that are milder than a bell pepper. That's a good restaurant, the steaks are very good. Ive been there twice and will go again if I've ever back through Amarillo. No challenge for me though, I'll just get something like a 16 oz ribeye.