Now plug in "return on investment" and you don't find a definition. Why?
Source:
http://www.investopedia.com/terms/r/returnonassets.asp
I suspect because they are the same thing, and the Generally Accepted Accounting Methods prefers to define them as what they are - assets. I'm not sure, though. I just checked my accounting textbook from a semester or two ago and, while it does give a definition for 'Rate of Return on Investment', it also states ' or Rate of Return on Assets', and gives pretty much the same formula for figuring it. That is, you divide income from operations by invested assets to get a percentage.
Now go to:
http://www.investorwords.com/4250/Retur ... tment.html
Which I have been using for years and never had a problem.
Return on Investment
Definition 1
ROI. A measure of a corporation's profitability, equal to a fiscal year's income divided by common stock and preferred stock equity plus long-term debt. ROI measures how effectively the firm uses its capital to generate profit; the higher the ROI, the better.
Definition 2
More generally, the income that an investment provides in a year.
Return on Assets
Definition
ROA. A measure of a company's profitability, equal to a fiscal year's earnings divided by its total assets, expressed as a percentage.
Are the two synonymous? Or not? I think not!
Wait a minute. Selling stock - both common and preferred - is just one means of how a corporation raises money. It's no different than manufacturing a product and selling it, except if the product doesn't sell no one wants to buy stock.
So what definition do I use for "return on asset" so I can understand what Prevatt is talking about.
Who is Prevatt? If I could figure out which definition is his, I might be able to help you - or ask my boss to explain it to me, and I could then (hopefully) explain what he/she said to you. Lest you think I work for some strange person, I work for a married couple - both of whom are CPA's. :lol: :lol:
Re:
you'd realize you can't INVEST if you don't have any ASSETS
Not true, lots of companies and individual invest with out assets. Have you never heard of an unsecured personal loan? No down payment car loan? To rent or lease?
There are thousands of ways to invest with no assets.
Which is one of the reasons I question his use of "Return on assets" instead of "return on investment".
Ok, valid point and I stand corrected. Sounds like a good way to lose your butt if you don't know what you're doing, though! :lol: :lol:
Have a nice mother's day. :heart:
SL