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Beef News
NCBA looks to double Beef Checkoff fee
By Lindsey Klingele on 2/11/2008 for Meatingplace.com
The National Cattlemen's Beef Association proposed to increase the Beef Checkoff fee from $1 per head to $2 at the association's annual convention in Reno, Nev.
Cattlemen at the meeting asked NCBA to propose to Congress a process that will allow them to vote on enhancements to the checkoff program. The motion has to be approved by Congress and voted on by the U.S. cattle industry in order to go into effect. These actions will delay the proposed checkoff increase until at least 2010.
The checkoff fee has remained at $1 per head since 1986, and currently raises more than $80 million a year to fund advertising initiatives such as the "Beef. It's What's For Dinner" campaign.
"Twenty-plus years of inflation have really eroded the Beef Checkoff's ability to fulfill all the expectations we have placed on it over the years," said NCBA President John Queen.
Although NCBA did not request a specific increase in the checkoff fee to put to Congress at the meeting, NCBA Policy Division Chairman Bill Donald said that the general consensus for an increase amount was $2 per head.
NCBA looks to double Beef Checkoff fee
By Lindsey Klingele on 2/11/2008 for Meatingplace.com
The National Cattlemen's Beef Association proposed to increase the Beef Checkoff fee from $1 per head to $2 at the association's annual convention in Reno, Nev.
Cattlemen at the meeting asked NCBA to propose to Congress a process that will allow them to vote on enhancements to the checkoff program. The motion has to be approved by Congress and voted on by the U.S. cattle industry in order to go into effect. These actions will delay the proposed checkoff increase until at least 2010.
The checkoff fee has remained at $1 per head since 1986, and currently raises more than $80 million a year to fund advertising initiatives such as the "Beef. It's What's For Dinner" campaign.
"Twenty-plus years of inflation have really eroded the Beef Checkoff's ability to fulfill all the expectations we have placed on it over the years," said NCBA President John Queen.
Although NCBA did not request a specific increase in the checkoff fee to put to Congress at the meeting, NCBA Policy Division Chairman Bill Donald said that the general consensus for an increase amount was $2 per head.
