Oh yeah--no doubt about that--horse left the gate already.
TT-same concept. TWC, after contrasting their ratings during hurricane season compared to winter storm season did this specifically to increase interest and raise winter viewing ratings, just as tabloids put outrageous headlines out to pique interest in their circulation during times of slow news periods.
In November 2012, TWC began systematically naming winter storms, starting with the November 2012 nor'easter it named "Winter Storm Athena."[5] TWC compiled a list of winter storm names for the 2012–13 winter season. It would only name those storms that are "disruptive" to people, said Bryan Norcross, a TWC senior director.[6] TWC's decision was met with criticism from other weather forecasters, who called the practice self-serving and potentially confusing to the public
United States government naming policy[edit]
The U.S. government-operated National Oceanic and Atmospheric Administration (NOAA) (a division of which–the National Hurricane Center–has named hurricanes for many years) and its main division–the National Weather Service (NWS)–did not acknowledge TWC's winter storm names and asked its forecast offices to refrain from using the TWC names.[18] In a November 2012 memo, it requested that its employees avoid referring to storms by name.[1][19] NWS spokesperson Susan Buchanan stated, "The National Weather Service does not name winter storms because a winter storm's impact can vary from one location to another, and storms can weaken and redevelop, making it difficult to define where one ends and another begins.
n February 2013, media organizations such as The New York Times and The Washington Post stated that they would not use a name such as "Winter Storm Nemo" for the February 2013 nor'easter.[9][24] However, some outlets such as New York mayor Michael Bloomberg's office used the Twitter hashtag "#nemo" to refer to the storm.[25] Tom Kines of AccuWeather stated, "The Weather Channel probably names the storms because it gets the publicity"; as a privately owned weather service, TWC relies on its TV audience and page views for revenue.
Parts of the public have always been gullible and the same part always will be, and TWC will see an increase in ad revenue because of it, just as the tabloids saw an increase in circulation and ad revenue with yellow journalism type headlines..
Sea monster sightings are and always have been just 'ho-hum' but give one a name like "Nessie" and you got yourself a $$$ making sho nuff phenomenon especially if you can get that name plastered all over the headlines of some kind of publication or website..