That report is generated solely off of numbers turned in to the NAAB by CSS certified studs. It does NOT contain any data from breeders or breed associations. I would say that Hereford breeders are more "in house" marketers and semen sellers than in any other breed. The studs don't have the best bulls in the country because the breeders won't let the studs market semen on their best sires. They sell semen shares and hand select who gets to use the bull. IMO, this is the biggest issue in Hereford cattle today. They do not AI enough and they don't make it accessible to other breeders. As far as the commercial semen goes, the price published on these sires and the cert fees don't mean anything. Most if not all studs offer discounts to commercial breeders and you don't need a cert for a commercial calf.
From the looks of the other posts, I can tell I am in the minority, but I would take a good Horned bull over a polled bull anyday. There is not a polled bull out there that I can truly say is my type of bull. They are too big, too much BW, too much hair, and hard doing. IMO, they were bred for the show ring and only work with a grain bucket tied to their head. BTW Brandon, if you use them on Angus cows you don't get horns.