I don't agree on the scents- be careful
There are more and more people like me that are sensitive to scents.
I walk in some doors take a wiff and leave and never come back.
Stick to fresh scents that are hard to pick out and identify.
Baby powder is a killer for me --the only worse one is new car scent.
Biggy is large clean dressing rooms - don't hover but be available if I need you.
A nice mirror
And plenty of room to set down, hang and rehang clothes
If its a childs clothing store- have a pen with toys so I can ignore the kids and shop. I'll buy more if I can shop better and the kids aren't distracting me- and I leave stores when the kids start driving me nuts.
Make a fuss over the kids-- I ALWAYS feel good when someone makes my kid feel special.
If you have something thats not selling make a big fuss over giving it to a kid-- because they are so special or its just perfect for them
As far as names-- make it a "custom" that all new customers get their picture taken in their new outfit and it gets posted on the cork board(with their name on the back
)
I also like the idea of flyers sent to customers- it really does work to keep a store in the front of my mind. and I am a sucker for a coupon.
Have a kid fashion show at the local PTA meeting- Where the models parents can buy the outfit for 10% off. And hand out 10% rebate coupons to all the parents watching- which will go to the PTA fund.
Not my idea-- I got taken by that scam at our PTA meeting
My kid just LOVED her outfit. Must be working good for the store they do it every year.