The weather channel

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Agree the cable stations tend to overhype, well, everything. But they are selling eyeballs, and we not only give them ours, we often pay a monthly fee for doing so. In short, they know us too well. Studies have shown that humans are motivated more by the emotion of fear than by any other emotion. Ergo, tap into our fears, and you "got us." They know that; they use that; we complain; and keep watching.
Of course, no one wants to be caught underplaying a mass disaster either, so that also tends to make them err on the side of "going big."
 

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