usernametaken
Well-known member
OK Jeanne":2wx68pnm said:Our customer list grew through referrals from other
customers. Plus we have a listing on http://www.eatwild.com
and the localharvest site. We are not a big outfit; I
think the most steers we finished out and sold (beef)
in any one year was 15 or so. By the half, that is
30 families. However, as we have improved our genetics,
then we have more bull calves that qualify as breeding
stock---thus we have less beef to sell. We have
never spent any money on advertising; word-of-mouth
is the best advertising you could possibly get. Everyone
you meet(unless they are a vegetarian) is a potential
customer. We gave away quite a bit of ground beef in
1 lb packages in the early years; people are amazed
at the difference in taste, and even more so when they
cook a good steak. I would think a website is essential,
and a listing on places like local harvest,etc---plus a
nice color brochure, etc to send to inquiries. You must
be detail-oriented enough to keep a correct listing of
inquiries and email addresses. If your beef is good and
tender, you will have a waiting list within a couple of
years. You should start small and add a few animals to finish
out each year. It is not that hard, but it takes more land
in that your categories of animals(cow/calf, beef steers,
replacement heifers) should be in seperate groups with
the finishing animals getting the best forage.
Are you reasonably close to a larger metropolitan area ?