When I am buying, good Angus heifers will bring $2500 plus. When I am selling, the same or even better quality registered heifer with a similar pedigree and good EPDs might bring $1,000 or less.
The big difference is marketing. If you are a good salesperson and have the right contacts, you can get the big prices. I am not a salesman and I don't have the right contacts. Heck, I end up with people trying to talk me into selling them for even less than what they would bring by the pound at a Sales-barn.
I keep a few bulls intact for my own use every 4-5 years. I normally band at birth, but it is impossible to know what will develop then, so I will keep all the AI sired bulls from my favorite cows intact. This usually means I end up with more than I need as yearlings. I band or cut anything that I don't like and then I may sell the extras as buyers choice. One guy who was trying to buy a good looking AI sired and DNA'd, yearling bull, told me I should sell it for less than the lowest price at the most recent auction sale, because "You won't have to pay a commission".
I'm terrible at marketing because I find it awkward trying to brag up anything of mine. I was brought up to believe it is rude, so selling is just not in my DNA. I will stick to commercial. I did have a rancher that ran a couple thousand cows approach me to buy bulls a few years ago after seeing my cows. We worked out a price that was just a little more than pound price. It didn't work out for me. I had to decide on a big enough group at birth and not band them. At weaning there were some that did not meet my standards, so there was the hassle of cutting a big calf rather then banding at birth. I pull my bulls in 60 days, but now I either needed to run cows with bull calves in separate pastures or worry about the young bulls breeding a heifer. After the first year I decided it just was not worth all the trouble. He asked about bulls the next spring and I told him I'd already put a band on everything. He has worked out a deal to sell his calves in a marketing program with 44 Farms now, and he needs to use their bulls, so it all worked out.