WarEagle73
Well-known member
Last week I was down in Tampa for the NCBA Convention and attended all the meetings I could make. One of those meetings was the Region II meeting of the NCBA (my region). Two of our regions members are serving as our representatives on the Beef Checkoff Advisory Board (or something like that) and gave a report.
When NCBA got the mandatory checkoff passed in 1985 at $1 per head, the economy was in a much different situation. That $1 in 1985 is now equivalent to $0.47 in today's economy. In other words, the Checkoff is being asked to face greater threats to beef today with less that half the resources it had nearly 30 years ago.
Because of this, our region passed a resolution to suggest NCBA should pursue an increase in the checkoff to create buying power equal to or greater than 1985 levels. Just with some math in my head that would mean a national checkoff of at least $2.25 or so per head. I, personally, am all for an increase in the checkoff, both as a researcher at a land grant university and as a cattle producer. The checkoff does many different things to ensure demand for U.S. Beef remains high both domestically and aboard.
What isn't always seen, though, is the secondary effects of the Checkoff. Our dollars are providing jobs around the country in beef promotion and research. Additionally, almost every piece of research conducted with Checkoff dollars requires the use of graduate students, like myself, at land grant university to put in the hard work and earn an education, while providing quality data that helps increase demand for our product. Without the Checkoff, I wouldn't have had the opportunity to earn a Masters Degree.
So, all that being said, what do you think about a possible increase in the Checkoff?
When NCBA got the mandatory checkoff passed in 1985 at $1 per head, the economy was in a much different situation. That $1 in 1985 is now equivalent to $0.47 in today's economy. In other words, the Checkoff is being asked to face greater threats to beef today with less that half the resources it had nearly 30 years ago.
Because of this, our region passed a resolution to suggest NCBA should pursue an increase in the checkoff to create buying power equal to or greater than 1985 levels. Just with some math in my head that would mean a national checkoff of at least $2.25 or so per head. I, personally, am all for an increase in the checkoff, both as a researcher at a land grant university and as a cattle producer. The checkoff does many different things to ensure demand for U.S. Beef remains high both domestically and aboard.
What isn't always seen, though, is the secondary effects of the Checkoff. Our dollars are providing jobs around the country in beef promotion and research. Additionally, almost every piece of research conducted with Checkoff dollars requires the use of graduate students, like myself, at land grant university to put in the hard work and earn an education, while providing quality data that helps increase demand for our product. Without the Checkoff, I wouldn't have had the opportunity to earn a Masters Degree.
So, all that being said, what do you think about a possible increase in the Checkoff?