I don't know much anything about fertilizer (organic, that is - I was a bureaucrat in my former life, but I repented). I can cipher just a little. The way I understand this problem is:
Fertilizer formulations indicate the percentage of the elements, usually N, P, & K, contained in the stuff. If you have 100 lbs. of 32/0/0 it will contain 32 lbs. of N (nitrogen) - and nothing else of much importance. If you only had 10 lbs. of the stuff, it'd contain 3.2 lbs. of N.
Now if you had 100 lbs. of this 15/5/5 stuff, it would contain 15 lbs. N; 5 lbs. P; and 5 lbs K. For comparison, let's just concentrate on the nitrogen - to make it easy. Percentage wise, this is roughly half the N contained in the 32/0/0 formula. So, you'll have to apply TWICE as much of this product to achieve the same results (N) you'd get using the 32/0/0.
Recommended application rates are usually based on pounds of actual nitrogen - not pounds of fertilizer concoction - per acre. If you need 60 lbs. of nitrogen, you'll have to apply 200 lbs. of 32/0/0 fertilizer per acre; or, double that - 400 lbs. of 15/5/5 fertilizer per acre to get it.
To figure fertilizer cost, you need (3) things: (1) The formula - how much N is actually in the bag/barrel; (2) The amount of N you need to apply per acre; and (3) the cost.
The ad only tells you the (1) formula and (3) the cost. It doesn't specify HOW MUCH fertilizer they'll put down per acre. You could end up with 100 lbs. of nitrogen per acre (I really doubt that!), or 5 lbs. of nitrogen per acre. Until you know HOW MUCH product the guy is putting down, you can't begin to see if it's a good deal or not.
Anyway, that's my take on it, and if it's completely wrong, someone please straighten me out. I won't take offense. I do have tender feelings, however.