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Review of Agricultural Economics
Volume 24 Issue 1 Page 251 - Spring/Summer 2002
doi:10.1111/1467-9353.00095
Volume 24 Issue 1
Meeting Consumer Demands with Genetics and Market Coordination: The Case of the Leachman Cattle Company
Gary W. Brester
This case considers two major management decisions facing the Leachman Cattle Company, the largest U.S. beef cattle seedstock producer. The first decision relates to continued expansion into international markets. Such expansion has tremendous potential, but also introduces a host of logistical problems and risks. The second decision concerns the development and market integration required to produce a branded beef product based on Piedmontese beef cattle.
Review of Agricultural Economics
Volume 24 Issue 1 Page 251 - Spring/Summer 2002
doi:10.1111/1467-9353.00095
Volume 24 Issue 1
Meeting Consumer Demands with Genetics and Market Coordination: The Case of the Leachman Cattle Company
Gary W. Brester
This case considers two major management decisions facing the Leachman Cattle Company, the largest U.S. beef cattle seedstock producer. The first decision relates to continued expansion into international markets. Such expansion has tremendous potential, but also introduces a host of logistical problems and risks. The second decision concerns the development and market integration required to produce a branded beef product based on Piedmontese beef cattle.