I spoke with Guy Gould earlier today. It looks like the sales to Mississippi and Oklahoma have withstood the heat just fine, so far. Some sales have been to those that want to raise purebred Irish and others, of course, just want to improve upon beef production/quality out of their existing herds by heterosis.
Bred heifers will start around $4550 each and the bulls start around $5550. The supply of Reds is being developed.
Our phone connection was not very good when Guy was trying to explain to me how this breed was developed. I gather it started with a horned breed (Freisen?? again, the connection was poor) and with the use of Angus he bred the horns out and into polled variant. I'm sure you can explain this much better than I. But, in any case, I can see why there is a trademark on this unique product as it took almost 35 years to develop!
I'd like to look into the the numbers a little more. It might be a good option to breed to our Brangus by lessening the ear a bit while beefing up!
Thanks again for the introduction!