It seems that buying a high priced bull or cow is the thing to do now. Whether its actually any good or not.
I was at an Angus sale this spring and was sitting beside a young man who was on the phone with a friend. Neither knew anything about bloodlines, EPDs, or good cows in general. The young man beside me didn't even own cattle. He was bidding for the friend on the other end of the conversation. They bought a couple of older cows that weren't very good and gave around $3,500 each. They thought they had done well.