Japanese consumers pick U.S. beef at Tokyo event
When given the choice of American, Japanese and Australian beef, consumers at a Tokyo beef event Sunday chose the U.S. variety. The event was held at Shinjuku station, the busiest train station in the world, to spread the message "Beef Itself Is Safe" to consumers. The U.S. Meat Export Federation was there to emphasize its "We Care" campaign, designed to regain consumer trust and build a positive image of U.S. beef. USMEF continues its "We Care" campaign next week with a beef caravan visiting several Japanese cities to conduct seminars, strengthening buyers' understanding of the positive aspects of using U.S. beef. To read more, go to http://www.drovers.com.
For the first two weeks of August, U.S. weekly beef exports to Japan were only 100 metric tons per week. By the third week, exports had increased to 200 metric tons, and the latest report from the USDA's Foreign Agriculture Service lists a total of 400 metric tons for the period from August 25 though the 31st. That figure remains far below the 6,800 metric tons exported to Mexico during the same period, but the growth is encouraging. — John Maday, Drovers associate editor
When given the choice of American, Japanese and Australian beef, consumers at a Tokyo beef event Sunday chose the U.S. variety. The event was held at Shinjuku station, the busiest train station in the world, to spread the message "Beef Itself Is Safe" to consumers. The U.S. Meat Export Federation was there to emphasize its "We Care" campaign, designed to regain consumer trust and build a positive image of U.S. beef. USMEF continues its "We Care" campaign next week with a beef caravan visiting several Japanese cities to conduct seminars, strengthening buyers' understanding of the positive aspects of using U.S. beef. To read more, go to http://www.drovers.com.
For the first two weeks of August, U.S. weekly beef exports to Japan were only 100 metric tons per week. By the third week, exports had increased to 200 metric tons, and the latest report from the USDA's Foreign Agriculture Service lists a total of 400 metric tons for the period from August 25 though the 31st. That figure remains far below the 6,800 metric tons exported to Mexico during the same period, but the growth is encouraging. — John Maday, Drovers associate editor
