I have found that if you can not get completely through the cervix on heifers, you do not lose a high percentage of conception as long as you can deposit at the last ring before the uterus. the farther away you get, the lower your chance of conception. If you deposit outside of the cervix, you have about a 0% chance of conception. generally cows are easier to get through once a calf opens things up a bit, but cows can also have more scaring in the cervix; which lowers conception if you do not get completely through the cervix. their is probably an official study out there somewhere.