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Cattle Boards
NCBA, R-CALF, COOL, USDA (No Politics!)
We are seeking an amendment to the Beef Promotion Act
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<blockquote data-quote="Oldtimer" data-source="post: 445545" data-attributes="member: 97"><p>The beef checkoff advertises "generic beef"- which includes beef from 40+ countries, which competes against US beef...It is no different than Chrysler or Ford using their advertising and promotion money to advertise just cars or trucks-- and having it help sell Toyotas-- not promoting their individual product...</p><p></p><p>The checkoff is 20+ years old and was written back at a time when there was much less beef being imported- when most was US beef...It is outdated and needs to be brought up to the times...</p><p></p><p>Australia and Canada are agressively using their checkoff funding to promote Australian and Canadian beef- their own products...The US checkoff needs to be changed to go along with the US M-COOL which will become law in 08- and promote our US BEEF- born, raised, and slaughtered just like 92% of the checkoff payers polled by the USDA requested.....</p></blockquote><p></p>
[QUOTE="Oldtimer, post: 445545, member: 97"] The beef checkoff advertises "generic beef"- which includes beef from 40+ countries, which competes against US beef...It is no different than Chrysler or Ford using their advertising and promotion money to advertise just cars or trucks-- and having it help sell Toyotas-- not promoting their individual product... The checkoff is 20+ years old and was written back at a time when there was much less beef being imported- when most was US beef...It is outdated and needs to be brought up to the times... Australia and Canada are agressively using their checkoff funding to promote Australian and Canadian beef- their own products...The US checkoff needs to be changed to go along with the US M-COOL which will become law in 08- and promote our US BEEF- born, raised, and slaughtered just like 92% of the checkoff payers polled by the USDA requested..... [/QUOTE]
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Cattle Boards
NCBA, R-CALF, COOL, USDA (No Politics!)
We are seeking an amendment to the Beef Promotion Act
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