I am not trying to discourage you becauseI know it is possible if you work hard at it, but from my experience, it is real hard to compete with ABS, Genex, Select, Accelerated, etc. People like to use what is known or popular and it takes alot of time and $ to get a bull to that status, no matter how good he is. Plus, when they have a truck drive into your yard and hand deliver the semen, fill your tanks, and whatever else they do, compared to shipping the semen to someone and it costs at a minimum of $60.
It looks like he is pretty good from the photo, what is his pedigree and numbers? That also plays a huge role into selling semen. Most of the semen that is sold by the big boys is marketed towards commercial heifer projects, this is why you see so many calving ease bulls in their line-up. It is easier to sell a negative BW EPD bull than one above average, no matter how easy they come. ranchers also want to use a pedigree that they know some. Most don't like to reach outside the box and try something a bit different. Maybe this bull has that popular pedigree, I am not sure, just trying to give you my opinion.
If you do decide to try to market some, I would try to get hooked up with someone like Cattle Visions and let them market it for you. They have a wide customer base and Lance is pretty well respected in the industry.
Goodluck!