From Drover alert
One million tofurkies
This Thanksgiving, Turtle Island Foods sold its millionth tofurky, the vegetarian "turkey" it introduced in 1995. The tofurky has experienced a 63.5 percent growth rate since 2000; the company expects to see $10 million in sales in 2006. This year, the entire category of meat substitutes reached $1.38 billion in retail sales. For more on the company's meat-substitute products, go to http://www.tofurky.com.
As we sat down for Thanksgiving dinner, my family, like others around the country, reflected on the many things for which we are thankful. Among them was the fact that we were not eating a turkey made of soybean curd. — J.M.
One million tofurkies
This Thanksgiving, Turtle Island Foods sold its millionth tofurky, the vegetarian "turkey" it introduced in 1995. The tofurky has experienced a 63.5 percent growth rate since 2000; the company expects to see $10 million in sales in 2006. This year, the entire category of meat substitutes reached $1.38 billion in retail sales. For more on the company's meat-substitute products, go to http://www.tofurky.com.
As we sat down for Thanksgiving dinner, my family, like others around the country, reflected on the many things for which we are thankful. Among them was the fact that we were not eating a turkey made of soybean curd. — J.M.