The Future of Beef

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MikeC

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We are now getting more and better beef available in the US like grass fed, wet vs. dry aged, natural, organic, and certified humanely treated. There is more high quality Choice and Prime grades available than ever before, including some of the super high Japanese grades, like the famous and hard to get Kobe / Wagyu premium beef which comes in 12 quality grades. The finest US Prime, of which only 2% of US beef gets graded and most goes to restaurants, tops out equal to Japanese grades 4-6 .

Can you imagine what grade 12 is like?

I can, I tried it several times in Japan and is is so well marbled that it is just full of white and pink speckles and streaks. (See the photo I took fall 2004 in a department store in Kobe, Japan of what I think is around grade 10) The grade 12 is so creamy that it is more white than red or pink. I enjoyed it best seared slightly on the outside but basically raw, chilled, sliced paper thin, with a soy and scallion dipping sauce to accentuate the flavors. Oh, by the way, I only recently found out that technically speaking, there's no such thing as Kobe beef, it is merely the shipping point for super premium quality beef from elsewhere in Japan. What is called "Kobe beef" comes from the ancient province of Tajima, what is now called Hyogo Prefecture, of which Kobe is the capital. In Japan real beef connoisseurs, however, refer to it as Tajima beef. This beef comes from an ancient stock of cattle bred for marbling and tenderness called "kuroge Wagyu" i.e. black haired Japanese cattle. Wagyu has become readily available in the US and Australia, sometimes it is called Kobe beef, which is both somewhat illegal and immoral, or else "Kobe Style" or American / Australian Wagyu.

Now, besides Wagyu we can get many other different breeds as well, each with their pros and cons as to flavor, fat and nutrient levels. Hereford and Black Angus have been around for awhile, but now we can get Red Angus, Chianina, Piedmontese, Simmental, Gelbvieh, Limousin, Charolais, and many more. It may take awhile to see all of these breeds in your local market, but as the herds increase you will see more available, first through gourmet butchers or markets and the Internet, then with it slowly trickling down the line until the major supermarket chains start offering the different breeds. Once that happens there will be a boom in the beef available. You will be able to choose low fat, high fat, different flavor profiles; all to fit your specific needs and wishes.
 
And if you think that meat quality and/or flavor is that dependent on breed, you have a long way to go. Or was that a cut 'n paste job from an article somewhere?
 
purecountry":ecnty78d said:
And if you think that meat quality and/or flavor is that dependent on breed, you have a long way to go. Or was that a cut 'n paste job from an article somewhere?

Yes, it was a paste job. But I think very pertinent.

In any event, I do have a long way to go.

You cannot argue the rise of "Branded" beef labels in the past few years and I think, like the author, that they will continue to develop on a larger scale than now.
 
I agree Mike. There are alot more branded beef labels going, and surely more to come. My point is that beef quality has alot more to it than Char vs. Angus vs. Galloway vs. Hereford.......

But of course, branded beef labels are all about marketing something that is supposedly 'unique', to try and gain a competitive market advantage. So if consumers believe that animals being Charolais or Angus makes for better beef, Happy Marketing!! When you look at menus in any restaurant that say CAB for their beef items, you know that's the case. Consumers for the most part don't know any different. I think it's a damn shame, but I guess if they have an 'enjoyable dining experience' what should we care?
 
I agree with Mike that the labeling issue is pertinent.

Sometimes I worry that too many labels will lead to consumer confusion, but all in all, I think choice is a good thing for consumers and producers. Any niche market that grows and shows good profit potential will eventually face competition from the big boys, but I think that labeling can even provide a bulwark for small producers against this as well.

purecountry":34e7zugm said:
.

But of course, branded beef labels are all about marketing something that is supposedly 'unique', to try and gain a competitive market advantage.

I think you are right to a point - breed claims are a marketing ploy. But what if the breed claim can go beyond just meat quality and become linked with different types of management (i.e. grass-based, organic or sustainable production).

For example, the Galloway beef direct marketers I am aware of in my area (there aren't many) are all 100% grassfed operations. I know they feed out quite a few Galloways up in Canada, but it seems down here most of the people who have recently got into production are grassfed, and maybe Galloway and grassfed will become linked in consumer's minds.

Of course I could be wrong!
 
IMO, branding is a good thing. Several years ago I saw a speaker give the $$ value of brand loyalty. Over the lifetime of a consumer, it was worth millions to GM, Ford, Kleenex, Colgate, etc. If there's not a brand, how can a consumer be loyal?
 
Frankie":1dedngep said:
IMO, branding is a good thing. Several years ago I saw a speaker give the $$ value of brand loyalty. Over the lifetime of a consumer, it was worth millions to GM, Ford, Kleenex, Colgate, etc. If there's not a brand, how can a consumer be loyal?

Yeah, but you Angus breeders are WAY ahead of everyone else, Frankie! So we should just do away with the branding of beef to let everyone else catch up and level the playing field.

You know, get the government involved and let THEM regulate it!

Just consider it socialism among cattle breeders! I mean, can't we ALL just get along? :lol:

George

PS - For those in doubt - YES, it was a tongue-in-cheek comment!
 
What happens when a consumer loyal to a brand finds out that the brand might not be what they were led to believe?
 
MikeC":20614vmq said:
What happens when a consumer loyal to a brand finds out that the brand might not be what they were led to believe?

You mean MceDeeeees is not 100% beef ,,,,,, the bun taste the same as the beef, so the bun must be 100% beef too. :roll:
 
Frankie":zixjvfrb said:
IMO, branding is a good thing. Several years ago I saw a speaker give the $$ value of brand loyalty. Over the lifetime of a consumer, it was worth millions to GM, Ford, Kleenex, Colgate, etc. If there's not a brand, how can a consumer be loyal?

The AHA needs to sponsor a car in NASCAR. Bet the market for CHB would go up

dun
 
Mike is right.

I have been buying "KOBE" beef. I have been hoodwinked. There needs to be a Congressional hearing!!!!!!!!! The American public needs justice.

Nolan Ryan beef isn't from Nolan's cows. Mike how come you aren't jumping up and down about this one, too.

:lol: :lol: :lol:
 
badaxemoo":1ni427qk said:
For example, the Galloway beef direct marketers I am aware of in my area (there aren't many) are all 100% grassfed operations. I know they feed out quite a few Galloways up in Canada, but it seems down here most of the people who have recently got into production are grassfed, and maybe Galloway and grassfed will become linked in consumer's minds.

Of course I could be wrong!

That's exactly what we're trying to do here. We raise Galloways, and they're grass-fed. There's a few breeders here that are direct marketing Galloway and Highland beef, but it's not grass-finished. I want to take it that one step further. I would love to see consumers link Galloway with grass-fed, and commercial bull buyers link them with low-cost, year-round grazing. That's the kind of stock we want to sell, too.

Edit - just wanted to add that as a fan of grass-finished products and nutrient-dense foods, I want to see consumers link 'grass-fed' with healthy eating.
 
MikeC":1srw2uoc said:
What happens when a consumer loyal to a brand finds out that the brand might not be what they were led to believe?

Depends on the consumer. We've been driving GM products for most of my life. I know they're not 100% made by GM. I know that some parts are outsourced. I know Whirlpool probably didn't make the refrigerator in my kitchen. As a consumer, I don't care. I know we've got good service from GM and Whirlpool so I'll continue to buy them. But some consumers might care and look for another brand. They'll have an tough job, though, if they're looking for a 100% American car.
 
Herefords.US":qp47d82b said:
Frankie":qp47d82b said:
IMO, branding is a good thing. Several years ago I saw a speaker give the $$ value of brand loyalty. Over the lifetime of a consumer, it was worth millions to GM, Ford, Kleenex, Colgate, etc. If there's not a brand, how can a consumer be loyal?

Yeah, but you Angus breeders are WAY ahead of everyone else, Frankie! So we should just do away with the branding of beef to let everyone else catch up and level the playing field.
You know, get the government involved and let THEM regulate it!
Just consider it socialism among cattle breeders! I mean, can't we ALL just get along? :lol:
George
PS - For those in doubt - YES, it was a tongue-in-cheek comment!

:D Yep, we're way ahead, but that hasn't stopped others from starting a branded beef program. I think it's a good thing. There are lots of markets out there that CAB doesn't fit, the lean market, the budget market, are a couple that come to mind. They have started a CAB "Natural" line, so that's a market they intend to compete in.
 
Next you'll be telling me that Betty Crocker doesn;t make all those cake mixes, Sarah Lee doesn;t make all those goodies that she advertises, or at least has her name on. I suppose Keebler doesn;t really have elfs making their stuff either. I feel so betrayed!

dun
 
A couople steps farther and you'll be accusing Mrs. Claus of buying Santa's outfit and Wal-Mart! :lol: :lol: :lol: :lol: :lol:
 
purecountry":1w8fjlx2 said:
A couople steps farther and you'll be accusing Mrs. Claus of buying Santa's outfit and Wal-Mart! :lol: :lol: :lol: :lol: :lol:

And claiming that it was made in Taiwan

dun
 
Producers, Processors Ask USDA To Extend Definition Of 'Natural'

Mack Graves, chief executive of Panorama Grass-Fed Meats, Vina, Calif., testified on Tuesday at a hearing conducted by the Food Safety and Inspection Service concerning the definition of the term "natural" in meat marketing.

Graves was among dozens of food industry attendees, including Hormel Foods, Premium Standard Farms, Sanderson Farms and others who addressed the topic. Many in the meat industry want to expand the definition from a purely post-mortem process, in which meats are minimally processed with no artificial ingredients, to a process that takes into account how the animals were raised, fed and medicated.

Graves testified that the 24-year-old definition was "vague" and "confusing to consumers," who assume the animals used in the process are also "natural." "The use of the term "natural" must be clearly defined for meat and poultry as from conception to consumption," Graves said.

APHIS has set a deadline of Jan. 11 for comments on any proposed changes to the definition, but Graves and others asked that the deadline be extended.

The Agricultural Marketing Service is working separately on a definition of what exactly constitutes "naturally raised." Some worry that an overly broad definition will allow factory farming of "naturally raised" beef, pork and poultry.

By Pete Hisey on Wednesday, December 13, 2006

**************************************
 
Frankie":3r57r4vf said:
MikeC":3r57r4vf said:
What happens when a consumer loyal to a brand finds out that the brand might not be what they were led to believe?

Depends on the consumer. We've been driving GM products for most of my life. I know they're not 100% made by GM. I know that some parts are outsourced. I know Whirlpool probably didn't make the refrigerator in my kitchen. As a consumer, I don't care. I know we've got good service from GM and Whirlpool so I'll continue to buy them. But some consumers might care and look for another brand. They'll have an tough job, though, if they're looking for a 100% American car.

If we could raise cattle like gm builds trucks I would believe your statement. You can take the parts from 100 gm pickups and you can not tell one part from the other 99. Make parts out of 100 steers of ANY breed and the parts will not be the same :shock: The loyalty is or should be to the product not the name.The case has to be made for more uniformaty. Watch todays hogs comeing off the end of the line and you will be amaised how uniform they are. There is no breed loyalty in the pork industry but they are loyal to genetics that it takes to produce the finished product.
 

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