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The date that lives in infamy is here again.
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<blockquote data-quote="greybeard" data-source="post: 1077945" data-attributes="member: 18945"><p>I take it you are less than 49 years old. </p><p>The baby boomers were born between 1946 and 1964.</p><p>Next came Generation X:</p><p>Generation X</p><p>Born: 1966-1976</p><p>Coming of Age: 1988-1994</p><p>Age in 2004: 28 to 38</p><p>Current Population: 41 million</p><p>Sometimes referred to as the "lost" generation, this was the first generation of "latchkey" kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as "the generation that dropped out without ever turning on the news or tuning in to the social issues around them."</p><p></p><p>Gen X is often characterized by high levels of skepticism, "what's in it for me" attitudes and a reputation for some of the worst music to ever gain popularity. Now, moving into adulthood William Morrow (Generations) cited the childhood divorce of many Gen Xers as "one of the most decisive experiences influencing how Gen Xers will shape their own families".</p><p></p><p>Gen Xers are arguably the best educated generation with 29% obtaining a bachelor's degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.</p><p></p><p>Then Generation Y</p><p>Generation Y, Echo Boomers or Millenniums</p><p>Born: 1977-1994</p><p>Coming of Age: 1998-2006</p><p>Age in 2004: 10 to 22</p><p>Current Population: 71 million</p><p>The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation..the last of the Boomer Is and most of the Boomer II s. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they've seen it all and been exposed to it all since early childhood.</p><p></p><p>Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc.</p><p></p><p>Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.</p><p></p><p>Gen Y kids often raised in dual income or single parent families have been more involved in family purchases...everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.</p></blockquote><p></p>
[QUOTE="greybeard, post: 1077945, member: 18945"] I take it you are less than 49 years old. The baby boomers were born between 1946 and 1964. Next came Generation X: Generation X Born: 1966-1976 Coming of Age: 1988-1994 Age in 2004: 28 to 38 Current Population: 41 million Sometimes referred to as the “lost” generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.” Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a reputation for some of the worst music to ever gain popularity. Now, moving into adulthood William Morrow (Generations) cited the childhood divorce of many Gen Xers as “one of the most decisive experiences influencing how Gen Xers will shape their own families”. Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning. Then Generation Y Generation Y, Echo Boomers or Millenniums Born: 1977-1994 Coming of Age: 1998-2006 Age in 2004: 10 to 22 Current Population: 71 million The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation..the last of the Boomer Is and most of the Boomer II s. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood. Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc. Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with. Gen Y kids often raised in dual income or single parent families have been more involved in family purchases...everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent. [/QUOTE]
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